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Volkswagen Golf GTI Crowned Premium Car of the Year at ICOTY 2026

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Mohammed Bilal

Published: December 21, 2025

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Volkswagen Golf GTI

The legendary hot hatch has done it again. The Volkswagen Golf GTI has been crowned Premium Car of the Year 2026 at the prestigious Indian Car of the Year (ICOTY) awards, emerging victorious in one of the most competitive premium categories in recent years.

The Golf GTI outscored a diverse field of luxury sedans, premium SUVs, and high-performance EVs — proving that pure driving pleasure and engineering finesse still matter in India’s evolving premium car market.

Volkswagen Golf GTI front look

Final Results: ICOTY 2026 – Premium Car Category

  • Winner: Volkswagen Golf GTI
  • Runner-up: Toyota Camry
  • Second Runner-up: BMW iX1 LWB

Other strong contenders included the BMW X3, Mercedes-Benz G-Class, MG Cyberster, Skoda Kodiaq, and Skoda Octavia RS — underlining just how significant the GTI’s win truly is.

Volkswagen Golf GTI Inside look

Why the Volkswagen Golf GTI Won

The ICOTY jury recognised the Golf GTI for achieving what very few cars can: delivering thrilling performance without sacrificing daily usability.

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Performance & Engineering Highlights

SpecificationDetails
Engine2.0-litre TSI turbo-petrol
Power Output265 PS
Peak Torque370 Nm
DrivetrainFront-wheel drive with performance tuning
StrengthPrecise handling with everyday comfort

The GTI’s razor-sharp chassis tuning, balanced steering, and punchy turbo engine make it as enjoyable on a twisty road as it is comfortable in daily city traffic — a balance the jury clearly valued.

Volkswagen Golf GTI Display look

Premium Yet Practical: The GTI Advantage

Unlike many premium cars that focus purely on luxury or size, the Golf GTI offers:

  • Compact, easy-to-drive hatchback dimensions
  • Strong real-world performance
  • High-quality interior and build
  • Enthusiast-focused driving dynamics
  • Practicality suited for Indian road conditions

This blend of performance and practicality played a key role in helping the GTI edge past larger luxury SUVs and sedans.

Volkswagen Golf GTI Front look Rear look

How ICOTY Premium Car Winners Are Chosen

The ICOTY awards follow a strict, transparent evaluation framework.

Judging Process

  • Jury: 19 senior automotive journalists from leading Indian publications
  • Scoring System:
    • Each juror gets 25 points
    • Maximum of 10 points per car
    • Points must be distributed across at least five nominees

Evaluation Criteria

  • Performance and driving experience
  • Technical innovation
  • Comfort and safety
  • Suitability for Indian conditions
  • Overall value in the premium segment

Deloitte served as the Knowledge Partner, ensuring complete transparency and integrity in the scoring process.

What This Win Means for the Indian Market

The Golf GTI’s victory is significant. It shows that enthusiast-focused performance cars still have a strong emotional pull, even in a market increasingly dominated by SUVs and EVs.

The award was presented by Dr. Raghupati Singhania, Chairman and Managing Director of JK Tyre & Industries, at the ICOTY 2026 ceremony.

With this win, the GTI badge once again reinforces its global reputation — and proves that a well-engineered hot hatch can stand tall against luxury heavyweights.


So, what do you think — does the Volkswagen Golf GTI deserve the Premium Car of the Year title, or would you have picked the Camry or iX1 LWB instead? Share your thoughts in the comments below!

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Mercedes-Benz India: Value Over Volume Strategy Drives Record Revenue

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Mohammed Bilal

Published: January 15, 2026

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Mercedes Benz India

Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.

Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.

Top-End Vehicles (TEV): The Revenue Engine

The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.

  • TEV Growth: Up 11% year-on-year
  • Sales Contribution: 25% of total Mercedes-Benz India sales
  • Key Models: S-Class, Maybach GLS, AMG performance range

AMG Leads the Charge

Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.

Mercedes Benz Look

Diesel Makes a Comeback

Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:

  • Diesel share: 43% in 2025
  • Up from: 39% in 2024

This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.

A Global First: Maybach GLS Made in India

In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.

  • Manufacturing Location: Pune
  • Price Reduction: Over ₹40 lakh
  • New Starting Price: ₹2.75 crore (ex-showroom)

Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.

Celebration Editions Launched

  • Maybach GLS Celebration Edition: ₹4.10 crore
  • EQS SUV Celebration Edition: Starting ₹1.34 crore
Mercedes Benz Car

Electric Vehicles: Luxury EVs Go Mainstream

Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.

  • EV Share of TEV Sales: 20%
  • High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
  • Top Performer: Mercedes-Benz EQS SUV

This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.

Mercedes Benz Sales 2025

2026 Roadmap: Aggressive Expansion Ahead

Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.

Key Highlights

  • CLA Electric: To debut with the new MB.OS operating system
  • Retail Investment: ₹450 crore from dealer partners
  • Network Expansion:
    • 15 new touchpoints
    • 15 upgraded existing outlets
  • Charging Ecosystem:
    • Launch of MB.Charge Public
    • Access to 9,000+ DC fast chargers across India via a single app
Mercedes Benz Sales 2025

Sales Mix Breakdown (2025)

SegmentSales Share2025 Performance
Entry Luxury (A-Class, GLA)13%Down 20% (intentional pullback)
Core Luxury (C, E, GLC)62%Remained volume backbone
Top-End Luxury (S, Maybach, AMG)25%Grew 11%, highest revenue

GadiGarage Verdict

Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.

With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.

So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!

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