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The Return of a legend : The New TATA Sierra (ICE & EV)

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Mohammed Bilal

Published: November 3, 2025

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Its official now – the Tata Sierra is making a grand comeback! The SUV which ruled indian roads in the 1990s is returning with modern updates. which is also known as India’s first lifestyle SUV, the sierra stood out with its bold design and now with iconic wraparound rear glass, a feature that beacame its signature.

In 2025, Tata Motors is ready to bring back this legend in indian roads once again, now with cutting-edge design, premium feautures, and both ICE and EV powertrains.

In this blog, we’ll explore everything about the new Tata Sierra — from its launch details and pricing to features and market impact.

Breaking News & Updates :

The Tata Sierra is expected to launch on November 25, 2025. The date has been confimed by Tata Motor. Sierra will arrive in two versions for both traditional and futuristic buyers.

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🔹 ICE (Internal Combustion Engine): The first variant is with 1.5L turbo-petrol engine along with diesel option for long distance enthusiasts.

🔹 EV (Electric Vehicle): The second variant is the electric Sierra which will leverage Tata’s Gen 2 EV architecture, offering impressive range, performance, and sustainability.

Strategically, the new Sierra will fill the sweet spot between the Curvv and Harrier/Safari in Tata’s SUV lineup.

It’s clearly positioned to challenge the Creta, Seltos, Grand Vitara, and Elevate, with a mix of style, tech, and reliability.

TaTa sierra

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What’s New Inside & Out?

Design:

The new Tata Sierra looks both classic and modern at the same time. It still has that boxy shape and bold design like the old Sierra, which gives it a strong look. The famous wraparound rear glass, also called the “Alpine window,” is back again, bringing back old memories.

Along with that, the big wheel arches, LED lights, and stylish front design make it look new and attractive. Overall, Tata has given the Sierra a mix of old-school charm and modern adventure style, which makes it stand out on the road.

Technology :

When you step inside the new Tata Sierra, you’ll see one of the most advanced interiors in its class. It comes with a fully digital speedometer display, a big touchscreen in the center, and even a special screen for the front passenger, which is something new for this segment.

It also supports wireless Android Auto and Apple CarPlay, has a premium sound system, and includes many smart connected car features that make driving easier and more fun.

Safety & Comfort:

Just like other Tata cars, the new Sierra is also expected to get a 5-star safety rating from Global NCAP. It comes with Level 2 ADAS, many airbags, and 360-degree cameras for better safety. The comfort is also great — you get ventilated seats, a big sunroof, cool ambient lights, and good quality interiors that make every ride feel special.

Sales & Service Network Impact :

Tata Motors has a big sales and service network (TASS), which gives the new Sierra a strong advantage. It’s great for people who use cars for business or fleet purpose because it’s reliable and easy to maintain.

For the EV model, Tata’s EZ Charge network makes charging simple, with thousands of charging stations across India. They also have special EV zones and service centers, which gives buyers more confidence.

In terms of pricing, the ICE Sierra is expected to start around ₹15 lakh (ex-showroom) and could go up to ₹25 lakh for higher trims. The EV version will likely command a premium but still stay competitive within the mid-size SUV market.

Conclusion: A New Chapter for Indian SUVs

The comeback of Tata Sierra is not just about bringing back an old name — it’s about bringing back a legend. With its old-school design touch, modern features, and options for petrol, diesel, and electric, the new Sierra is ready to win hearts again.

As India waits for one of the biggest SUV launches of 2025, one thing is sure — the legend is back, and this time it’s stronger and smarter than before!

What do you think about the new Tata Sierra? Tell us in the comments and follow GadiGarage for more car and bike news, updates, and reviews!

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Hyundai Returns to the Pitch: Confirmed as ICC Premier Partner for 2026–2027

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Mohammed Bilal

Published: December 24, 2025

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Hyundai ICC Premier Partner

Hyundai Motor Company has officially announced its return to international cricket, confirming a new Premier Partner agreement with the International Cricket Council (ICC) for the 2026–2027 cycle.

The partnership was formally announced at the iconic Narendra Modi Stadium, marking Hyundai’s comeback to the sport after nearly a decade. The move underlines the brand’s renewed focus on cricket’s massive global reach—especially in cricket-first markets like India.

Two Years, Six ICC Tournaments

Under the agreement, Hyundai will be present across six major ICC tournaments spread over the next two years. The deal ensures brand visibility across:

  • ICC Men’s tournaments (ODI & T20 formats)
  • ICC Women’s tournaments, supporting the sport’s rapid global growth
  • ICC U19 World Cups, connecting with younger audiences and future fans

This wide coverage gives Hyundai access to a combined global cricket audience of over 2 billion viewers.

More Than Just Logo Placement

As an ICC Premier Partner, Hyundai’s role goes far beyond boundary boards and broadcast graphics.

Key activations include:

  • Exclusive matchday integrations, including high-visibility moments like the pre-match coin toss
  • Fan engagement zones inside stadiums and via digital platforms
  • Vehicle showcases featuring Hyundai’s latest models at match venues
  • Globally aligned campaigns, coordinated across Hyundai’s international markets

The strategy is designed to create deeper fan engagement rather than just passive brand exposure.

Hyundai ICC Premier Partner

Why India Is Central to Hyundai’s Cricket Push

Hyundai’s earlier ICC association between 2011 and 2015 proved highly successful, particularly in India. This renewed partnership highlights the growing importance of India in Hyundai’s global growth plans.

Commenting on the announcement, Tarun Garg, Managing Director & CEO Designate of Hyundai Motor India Limited, said the brand is preparing a 360-degree activation strategy spanning PR, digital platforms, on-ground experiences, and dealerships to maximise impact.

Expect Hyundai showrooms to double up as fan hubs once the ICC calendar kicks off in 2026.

The Bigger Picture

By aligning itself with the ICC, Hyundai is tapping into cricket’s emotional pull—especially in countries where the sport is part of everyday life rather than just entertainment. This partnership places Hyundai at the centre of cricket’s biggest moments, right when fan engagement is at its peak.

With the 2026 ICC season approaching, Hyundai’s return signals one of the largest automotive–sports partnerships of the decade.

So, what do you think — is cricket still the strongest platform for car brands to connect with Indian buyers, or are digital-first strategies taking over? Share your thoughts in the comments below!

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