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Tata Sierra 2026 Unofficial Bookings Begin: The Icon Returns

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Mohammed Bilal

Published: November 20, 2025

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The legendary Tata Sierra is finally coming back, and people across India are already excited. Even though Tata Motors has not officially opened bookings, many dealerships have started taking unofficial pre-bookings for the brand-new Sierra.

According to dealer sources, the booking amount is between ₹11,000 and ₹51,000, depending on the city and showroom. Tata Motors will reveal full details — including features and prices — on November 25th. Deliveries are expected to start in January 2026.

Tata-Sierra-side-look

Three Powertrain Options Confirmed

Tata will offer the new Sierra with three types of engines, so every buyer can choose what suits them best.

1. Electric (EV) – The Premium Version

The Sierra EV will be the top-end model. It is expected to come with a bigger battery, longer driving range, and Tata’s latest EV technology.

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2. 1.5L Turbo Petrol

A new 1.5-litre turbo petrol engine will offer strong performance:

  • Around 168 BHP
  • 280 Nm torque
    Both manual and automatic gearboxes are likely.

3. 1.5L Diesel

A trusted 1.5-litre diesel engine (similar to the Curvv and Nexon) will be available for buyers who prefer better mileage and long-distance comfort.

New-Tata-Sierra

Updated Design With Classic Sierra DNA

Tata has given the Sierra a modern look while keeping the touches that made the old Sierra famous.

Design Highlights

  • Signature High C-Pillar: A modern twist on the old Sierra’s iconic shape
  • Large Glass Area: Inspired by the original Sierra
  • Bold and Premium Look: Strong stance with Tata’s new design language

The new Sierra will be placed between the Tata Curvv and Tata Harrier/Safari in the lineup.

New-Tata-Sierra-Interiors

Feature-Rich Cabin With Advanced Technology

The Tata Sierra is expected to be one of Tata’s most premium SUVs ever.

Key Interior Features

  • Triple-Screen Dashboard
    • Digital instrument cluster
    • Large central touchscreen
    • Third screen for passenger or AC controls
  • Premium Interiors
    • Dual-tone seats
    • New center console
    • Big panoramic sunroof
  • Safety Features
    • 6 airbags (standard)
    • 360-degree camera
    • Level 2 ADAS (like Auto Emergency Braking, Lane Keep Assist, and more)
New-Tata-Sierra-left-look

Expected Price and Competitors

The expected price of the Tata Sierra is ₹11 lakh to ₹20 lakh (ex-showroom).

Likely Rivals

  • Hyundai Creta
  • Kia Seltos
  • Maruti Grand Vitara
  • Honda Elevate
  • Mahindra XUV700

Since unofficial bookings have already started, buyers who book early may get priority delivery once the SUV officially launches in 2026.

Final Thoughts

So, what do you think — will the new Tata Sierra shake up the mid-size SUV market once again? Share your thoughts in the comments below!

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Mercedes-Benz India: Value Over Volume Strategy Drives Record Revenue

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Mohammed Bilal

Published: January 15, 2026

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Mercedes Benz India

Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.

Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.

Top-End Vehicles (TEV): The Revenue Engine

The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.

  • TEV Growth: Up 11% year-on-year
  • Sales Contribution: 25% of total Mercedes-Benz India sales
  • Key Models: S-Class, Maybach GLS, AMG performance range

AMG Leads the Charge

Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.

Mercedes Benz Look

Diesel Makes a Comeback

Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:

  • Diesel share: 43% in 2025
  • Up from: 39% in 2024

This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.

A Global First: Maybach GLS Made in India

In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.

  • Manufacturing Location: Pune
  • Price Reduction: Over ₹40 lakh
  • New Starting Price: ₹2.75 crore (ex-showroom)

Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.

Celebration Editions Launched

  • Maybach GLS Celebration Edition: ₹4.10 crore
  • EQS SUV Celebration Edition: Starting ₹1.34 crore
Mercedes Benz Car

Electric Vehicles: Luxury EVs Go Mainstream

Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.

  • EV Share of TEV Sales: 20%
  • High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
  • Top Performer: Mercedes-Benz EQS SUV

This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.

Mercedes Benz Sales 2025

2026 Roadmap: Aggressive Expansion Ahead

Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.

Key Highlights

  • CLA Electric: To debut with the new MB.OS operating system
  • Retail Investment: ₹450 crore from dealer partners
  • Network Expansion:
    • 15 new touchpoints
    • 15 upgraded existing outlets
  • Charging Ecosystem:
    • Launch of MB.Charge Public
    • Access to 9,000+ DC fast chargers across India via a single app
Mercedes Benz Sales 2025

Sales Mix Breakdown (2025)

SegmentSales Share2025 Performance
Entry Luxury (A-Class, GLA)13%Down 20% (intentional pullback)
Core Luxury (C, E, GLC)62%Remained volume backbone
Top-End Luxury (S, Maybach, AMG)25%Grew 11%, highest revenue

GadiGarage Verdict

Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.

With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.

So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!

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