Tata Motors Crosses 2.5 Lakh EV Sales: Nexon EV Hits 1 Lakh Milestone

Tata Motors has solidified its position as India’s dominant electric vehicle manufacturer, crossing the 2.5 lakh (250,000) cumulative sales mark. Central to this success is the Nexon EV, which has carved out its own record as the first Indian EV to surpass 1 lakh (100,000) units in production.

1. Key Performance Indicators

Market Share: Tata Motors currently holds approximately 66% of the Indian electric passenger vehicle market.
Nexon EV Contribution: Accounted for 40% of total EV sales, crossing the 1 lakh milestone since its 2020 debut.
Fleet vs. Private: Success is driven by both private models (Nexon, Tiago, Punch, Curvv) and the XPRES-T for fleet operators.

2. Tata Nexon EV: Evolution of a Leader

Feature	Original (2020)	Nexon.ev 45 (2025)
Battery Size	30.2 kWh	45 kWh
Claimed Range	312 km	489 km
Tech/UI	Basic Infotainment	12.3 inch Touchscreen
Safety	Dual Airbags	6 Airbags + Level 2 ADAS

3. Infrastructure & Ecosystem

Tata’s strategy extends beyond vehicle sales to “de-risking” EV ownership through infrastructure:

Current Reach: Access to over 2 lakh charging points (Home + Public).
Public Fast Chargers: Over 20,000 points currently aggregated.
2027 Target: Expansion to 4 lakh total charging points and 30,000 public fast chargers.
2030 Long-term Vision: Aiming for 1 million chargers nationwide.

4. The “Road to 2030” Product Pipeline

Tata Motors plans to launch five new electric nameplates by FY2030. The upcoming timeline includes:

2025 (Year-End): Introduction of the premium Avinya platform-based models.
2026: Launch of the highly anticipated Sierra.ev and the next-generation Punch.ev updates.
Post-2026: Continued expansion into high-performance and luxury EV segments to maintain the 2/3 market share.

5. Pricing Strategy

The current portfolio covers a wide price spectrum to ensure mass-market penetration:

Two Years, Six ICC Tournaments

Under the agreement, Hyundai will be present across six major ICC tournaments spread over the next two years. The deal ensures brand visibility across:

ICC Men’s tournaments (ODI & T20 formats)
ICC Women’s tournaments, supporting the sport’s rapid global growth
ICC U19 World Cups, connecting with younger audiences and future fans

This wide coverage gives Hyundai access to a combined global cricket audience of over 2 billion viewers.

More Than Just Logo Placement

As an ICC Premier Partner, Hyundai’s role goes far beyond boundary boards and broadcast graphics.

Key activations include:

Exclusive matchday integrations, including high-visibility moments like the pre-match coin toss
Fan engagement zones inside stadiums and via digital platforms
Vehicle showcases featuring Hyundai’s latest models at match venues
Globally aligned campaigns, coordinated across Hyundai’s international markets

The strategy is designed to create deeper fan engagement rather than just passive brand exposure.

Why India Is Central to Hyundai’s Cricket Push

Hyundai’s earlier ICC association between 2011 and 2015 proved highly successful, particularly in India. This renewed partnership highlights the growing importance of India in Hyundai’s global growth plans.

Commenting on the announcement, Tarun Garg, Managing Director & CEO Designate of Hyundai Motor India Limited, said the brand is preparing a 360-degree activation strategy spanning PR, digital platforms, on-ground experiences, and dealerships to maximise impact.

Expect Hyundai showrooms to double up as fan hubs once the ICC calendar kicks off in 2026.

The Bigger Picture

By aligning itself with the ICC, Hyundai is tapping into cricket’s emotional pull—especially in countries where the sport is part of everyday life rather than just entertainment. This partnership places Hyundai at the centre of cricket’s biggest moments, right when fan engagement is at its peak.

With the 2026 ICC season approaching, Hyundai’s return signals one of the largest automotive–sports partnerships of the decade.

So, what do you think — is cricket still the strongest platform for car brands to connect with Indian buyers, or are digital-first strategies taking over? Share your thoughts in the comments below!