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Nissan India Expansion Strategy: 3 New Models by 2027

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Mohammed Bilal

Published: December 22, 2025

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Nissan India

Nissan is preparing for a major comeback in the Indian market. Under its newly outlined India Revival Plan, the brand will expand its product portfolio from a single-model lineup (Magnite) to four distinct vehicles by 2027. This strategy focuses on higher-value SUVs and MPVs, all built on modern alliance platforms, with India playing a central role in both sales and exports.

Instead of chasing volume in overcrowded entry-level segments, Nissan is taking a step-up approach, targeting midsize and premium utility vehicles.

Nissan India

Product Launch Roadmap (2026–2027)

Nissan has confirmed a clear rollout timeline for its upcoming products:

TimelineModelSegment / Role
Early 20262026 Magnite UpdateFeature-rich refresh of Nissan’s compact SUV
February 2026Nissan Tekton (Reveal)New midsize SUV, Duster-based
March 2026Nissan GraviteCompact MPV targeting family buyers
Early 2027New 7-Seat SUVPremium D-segment SUV, global export model

By early 2027, Nissan will offer a full ladder of utility vehicles, covering compact, MPV, midsize SUV, and premium 7-seat segments.

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Nissan India

1. Nissan Tekton: The Midsize SUV Offensive

The Nissan Tekton will be the most important launch under the revival plan. Scheduled for a global reveal in February 2026, the Tekton marks Nissan’s re-entry into India’s highest-volume SUV category.

Key Highlights

  • Design inspiration: Upright, boxy styling inspired by the global Nissan Patrol
  • Platform: CMF-B architecture shared with the next-generation Renault Duster
  • Positioning: Premium alternative in the midsize SUV space

Expected Rivals

  • Hyundai Creta
  • Kia Seltos
  • Tata Sierra
  • Maruti Grand Vitara

The Tekton will sit above the Magnite and act as Nissan’s volume driver in India.

2. Premium 7-Seat SUV: A True Step-Up (2027)

Nissan has confirmed that its upcoming 7-seat D-segment SUV will not be a simple stretched version of the Tekton.

How It Will Be Different

  • Significant design and mechanical differentiation
  • Strategy closer to Creta–Alcazar, not Safari–Harrier
  • Positioned above the Tekton and X-Trail

What to Expect

  • Introduction of hybrid powertrain options
  • Premium interiors and higher safety tech
  • Strong global focus with RHD and LHD export production from India

Key Rivals

  • Mahindra XUV700
  • Hyundai Alcazar
  • MG Hector Plus

This model will play a crucial role in Nissan’s premium repositioning in India.

Nissan Gravite

3. Nissan Gravite: Strengthening the Family Car Space

Launching in March 2026, the Nissan Gravite will be a sub-4 metre MPV designed for Indian family buyers.

Role in the Lineup

  • Affordable, space-focused MPV
  • Positioned between Magnite and Tekton
  • High localisation for competitive pricing

Target Rivals

  • Maruti Suzuki Ertiga
  • Kia Carens (lower trims)
  • Renault Triber

The Gravite will help Nissan expand reach in value-driven family segments, an area where the brand has historically lacked presence.

Dealer Network and Infrastructure Expansion

To support this aggressive product rollout, Nissan is scaling its India operations rapidly.

Network Growth

  • Dealerships to expand from 150 to 200 by Tekton launch
  • Target of 250 dealerships by 2027

Manpower Expansion

  • Sales and service staff to grow from 800 to 3,000

Manufacturing Strategy

  • Chennai plant to serve as a global CMF-B export hub
  • Production for both domestic sales and international markets

Big Picture: Nissan’s Upward Market Shift

Unlike rivals crowding the entry-level SUV space, Nissan’s approach is clear:

  • Move upward into larger, more profitable segments
  • Leverage shared platforms with Renault
  • Use India as both a sales and export base

By 2027, Nissan’s India Portfolio Will Look Like This:

Magnite (Compact SUV) → Gravite (MPV) → Tekton (Midsize SUV) → Premium 7-Seat SUV

So, what do you think — can Nissan’s premium-focused revival strategy help the brand regain lost ground in India, or is the competition already too fierce? Share your thoughts in the comments below!

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Mercedes-Benz India: Value Over Volume Strategy Drives Record Revenue

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Mohammed Bilal

Published: January 15, 2026

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Mercedes Benz India

Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.

Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.

Top-End Vehicles (TEV): The Revenue Engine

The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.

  • TEV Growth: Up 11% year-on-year
  • Sales Contribution: 25% of total Mercedes-Benz India sales
  • Key Models: S-Class, Maybach GLS, AMG performance range

AMG Leads the Charge

Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.

Mercedes Benz Look

Diesel Makes a Comeback

Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:

  • Diesel share: 43% in 2025
  • Up from: 39% in 2024

This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.

A Global First: Maybach GLS Made in India

In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.

  • Manufacturing Location: Pune
  • Price Reduction: Over ₹40 lakh
  • New Starting Price: ₹2.75 crore (ex-showroom)

Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.

Celebration Editions Launched

  • Maybach GLS Celebration Edition: ₹4.10 crore
  • EQS SUV Celebration Edition: Starting ₹1.34 crore
Mercedes Benz Car

Electric Vehicles: Luxury EVs Go Mainstream

Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.

  • EV Share of TEV Sales: 20%
  • High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
  • Top Performer: Mercedes-Benz EQS SUV

This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.

Mercedes Benz Sales 2025

2026 Roadmap: Aggressive Expansion Ahead

Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.

Key Highlights

  • CLA Electric: To debut with the new MB.OS operating system
  • Retail Investment: ₹450 crore from dealer partners
  • Network Expansion:
    • 15 new touchpoints
    • 15 upgraded existing outlets
  • Charging Ecosystem:
    • Launch of MB.Charge Public
    • Access to 9,000+ DC fast chargers across India via a single app
Mercedes Benz Sales 2025

Sales Mix Breakdown (2025)

SegmentSales Share2025 Performance
Entry Luxury (A-Class, GLA)13%Down 20% (intentional pullback)
Core Luxury (C, E, GLC)62%Remained volume backbone
Top-End Luxury (S, Maybach, AMG)25%Grew 11%, highest revenue

GadiGarage Verdict

Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.

With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.

So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!

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