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Maruti Suzuki Wagon R Crosses 35 Lakh Milestone, Gets New Inclusivity Upgrade

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Mohammed Bilal

Published: December 22, 2025

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Maruti Suzuki Wagon R

Maruti Suzuki has announced two major updates for one of India’s most recognisable hatchbacks — the Wagon R. The tall-boy has officially crossed 35 lakh units in cumulative production, making it the third Maruti nameplate to achieve this milestone after the Alto and Swift. Alongside this achievement, the company has also introduced a new swivel seat accessibility initiative, aimed at improving ease of entry and exit for senior citizens and people with reduced mobility.

Maruti Suzuki Wagon R Look

35 Lakh Units and Still Going Strong

First launched in December 1999, the Maruti Suzuki Wagon R has remained a constant presence on Indian roads for over two decades.

Key Highlights of the Milestone

  • Over 3.5 million units produced in India
  • Third Maruti model to cross the 35-lakh mark
  • Currently in its third generation
  • Continues to feature regularly among India’s top-selling cars, including the top 15 list as recently as November 2025

Production of the Wagon R takes place at Maruti Suzuki’s Gurugram and Manesar plants in Haryana, ensuring high localisation and cost efficiency.

Maruti Suzuki Wagon R Interiors

New Swivel Seat Initiative: Mobility Made Easier

In a move toward more inclusive mobility, Maruti Suzuki has launched a pilot project for swivel seats on the Wagon R. The initiative has been developed in partnership with TRUEAssist Technology, a Bengaluru-based startup specialising in mobility solutions.

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How the Swivel Seat Works

The swivel seat rotates outward, allowing occupants to sit down more comfortably before turning back into the cabin — reducing strain on the knees, hips, and lower back.

Key Features of the Swivel Seat Kit

  • Retrofit-friendly: Compatible with new Wagon R units and existing cars sold from 2019 onwards
  • Non-intrusive fitment: No cutting, welding, or removal of the original factory seat
  • Quick installation: Takes about one hour at authorised dealerships
  • Warranty: 3-year manufacturer warranty provided by TRUEAssist
  • Safety certified: Tested and approved by Automotive Research Association of India (ARAI)
Maruti Suzuki Wagon R Chairs

Availability and Rollout Plan

At present, the swivel seat option is available under a pilot programme at over 200 Maruti Arena dealerships across 11 major Indian cities. Maruti Suzuki will evaluate customer feedback before expanding the initiative nationwide.

This approach mirrors a growing industry trend toward accessible vehicle modifications, similar to earlier customised solutions seen in select Mahindra models.

Current Wagon R: Price, Variants, and Features

Despite its age, the Wagon R continues to offer strong value in the budget hatchback segment.

CategoryDetails
Price Range₹4.99 lakh – ₹6.95 lakh (ex-showroom)
VariantsLXi, VXi, ZXi, ZXi Plus
Safety6 airbags (standard), ABS with EBD, ESP
Technology7-inch touchscreen infotainment system

Its tall-boy design, fuel efficiency, and low ownership costs remain key reasons behind its long-term success.

The Wagon R’s 35-lakh milestone and the introduction of swivel seat accessibility together highlight how Maruti Suzuki is balancing mass-market success with evolving customer needs.

So, what do you think — should more budget cars in India offer factory-approved accessibility solutions like this? Share your thoughts in the comments below!

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Hyundai Returns to the Pitch: Confirmed as ICC Premier Partner for 2026–2027

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Mohammed Bilal

Published: December 24, 2025

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Hyundai ICC Premier Partner

Hyundai Motor Company has officially announced its return to international cricket, confirming a new Premier Partner agreement with the International Cricket Council (ICC) for the 2026–2027 cycle.

The partnership was formally announced at the iconic Narendra Modi Stadium, marking Hyundai’s comeback to the sport after nearly a decade. The move underlines the brand’s renewed focus on cricket’s massive global reach—especially in cricket-first markets like India.

Two Years, Six ICC Tournaments

Under the agreement, Hyundai will be present across six major ICC tournaments spread over the next two years. The deal ensures brand visibility across:

  • ICC Men’s tournaments (ODI & T20 formats)
  • ICC Women’s tournaments, supporting the sport’s rapid global growth
  • ICC U19 World Cups, connecting with younger audiences and future fans

This wide coverage gives Hyundai access to a combined global cricket audience of over 2 billion viewers.

More Than Just Logo Placement

As an ICC Premier Partner, Hyundai’s role goes far beyond boundary boards and broadcast graphics.

Key activations include:

  • Exclusive matchday integrations, including high-visibility moments like the pre-match coin toss
  • Fan engagement zones inside stadiums and via digital platforms
  • Vehicle showcases featuring Hyundai’s latest models at match venues
  • Globally aligned campaigns, coordinated across Hyundai’s international markets

The strategy is designed to create deeper fan engagement rather than just passive brand exposure.

Hyundai ICC Premier Partner

Why India Is Central to Hyundai’s Cricket Push

Hyundai’s earlier ICC association between 2011 and 2015 proved highly successful, particularly in India. This renewed partnership highlights the growing importance of India in Hyundai’s global growth plans.

Commenting on the announcement, Tarun Garg, Managing Director & CEO Designate of Hyundai Motor India Limited, said the brand is preparing a 360-degree activation strategy spanning PR, digital platforms, on-ground experiences, and dealerships to maximise impact.

Expect Hyundai showrooms to double up as fan hubs once the ICC calendar kicks off in 2026.

The Bigger Picture

By aligning itself with the ICC, Hyundai is tapping into cricket’s emotional pull—especially in countries where the sport is part of everyday life rather than just entertainment. This partnership places Hyundai at the centre of cricket’s biggest moments, right when fan engagement is at its peak.

With the 2026 ICC season approaching, Hyundai’s return signals one of the largest automotive–sports partnerships of the decade.

So, what do you think — is cricket still the strongest platform for car brands to connect with Indian buyers, or are digital-first strategies taking over? Share your thoughts in the comments below!

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