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Maruti Suzuki Victoris Crowned Indian Car of the Year (ICOTY) 2026

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Mohammed Bilal

Published: December 21, 2025

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Maruti Suzuki Victoris

The Maruti Suzuki Victoris has claimed the highest honour in the Indian automotive industry, winning the Indian Car of the Year (ICOTY) 2026 title. In a year packed with major launches, electrification milestones, and technology-led upgrades, the Victoris stood out for delivering the most well-rounded package for Indian buyers.

The jury recognised the Victoris for its strong blend of efficiency, modern features, comfort, and value for money — key factors that continue to define success in India’s mass-market premium space.

Maruti Suzuki Victoris Front Look

ICOTY 2026 Overall Results

RankModelCategory
WinnerMaruti Suzuki VictorisICOTY 2026 (Overall)
1st Runner-upSkoda KylaqICOTY 2026 (Overall)
2nd Runner-upMahindra XEV 9eICOTY 2026 (Overall)

The final standings underline how closely fought the 2026 edition was, with strong representation from both ICE and electric vehicles.

Maruti Suzuki Victoris Back Look

Finalists: A Highly Competitive Line-Up

The Victoris emerged on top from an impressive shortlist that represented the best of the 2025 automotive calendar:

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  • Hyundai Creta Electric
  • Hyundai Venue
  • Kia Carens Clavis EV
  • Kia Syros
  • Mahindra XEV 9e
  • Skoda Kylaq
  • Tata Harrier EV

This mix of EVs, SUVs, and updated mainstream models made ICOTY 2026 one of the toughest editions in recent years.

Maruti Suzuki Victoris Side look

Why the Victoris Won ICOTY 2026

According to the jury, the Victoris excelled by striking a balance that few competitors managed.

Key Strengths Highlighted by the Jury

  • Contemporary yet practical design
  • Comfortable ride quality tuned for Indian roads
  • Strong fuel efficiency and ownership economics
  • Useful technology and safety features
  • Competitive pricing and low running costs

Rather than excelling in just one area, the Victoris performed consistently well across all evaluation parameters — a quality that ultimately tipped the scales in its favour.

Maruti Suzuki Victoris Upper look

How ICOTY Winners Are Decided

The ICOTY award is decided by a panel of 20 senior automotive journalists from India’s leading publications.

Judging Criteria

  • Styling and design appeal
  • Performance and comfort
  • Fuel efficiency / energy consumption
  • Technical innovation and safety
  • Value for money for Indian consumers

Each juror follows a structured scoring system to ensure fairness, independence, and transparency throughout the evaluation process.

Maruti Suzuki Victoris look

ICOTY 2026: The Triple Crown Winners

Alongside the Victoris’s overall win, the ceremony also celebrated excellence in specialised categories:

  • ICOTY 2026 (Overall): Maruti Suzuki Victoris
  • Green Car of the Year: Mahindra XEV 9e
  • Premium Car of the Year: Volkswagen Golf GTI

This result marks Maruti Suzuki’s return to the top after the Mahindra Thar Roxx claimed the title in 2025, reaffirming the brand’s dominance in the mass-market and premium-mainstream segments.

So, what do you think — does the Maruti Suzuki Victoris truly deserve the ICOTY 2026 crown, or would you have picked the Kylaq or XEV 9e instead? Share your thoughts in the comments below!

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Mercedes-Benz India: Value Over Volume Strategy Drives Record Revenue

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Mohammed Bilal

Published: January 15, 2026

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Mercedes Benz India

Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.

Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.

Top-End Vehicles (TEV): The Revenue Engine

The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.

  • TEV Growth: Up 11% year-on-year
  • Sales Contribution: 25% of total Mercedes-Benz India sales
  • Key Models: S-Class, Maybach GLS, AMG performance range

AMG Leads the Charge

Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.

Mercedes Benz Look

Diesel Makes a Comeback

Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:

  • Diesel share: 43% in 2025
  • Up from: 39% in 2024

This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.

A Global First: Maybach GLS Made in India

In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.

  • Manufacturing Location: Pune
  • Price Reduction: Over ₹40 lakh
  • New Starting Price: ₹2.75 crore (ex-showroom)

Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.

Celebration Editions Launched

  • Maybach GLS Celebration Edition: ₹4.10 crore
  • EQS SUV Celebration Edition: Starting ₹1.34 crore
Mercedes Benz Car

Electric Vehicles: Luxury EVs Go Mainstream

Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.

  • EV Share of TEV Sales: 20%
  • High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
  • Top Performer: Mercedes-Benz EQS SUV

This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.

Mercedes Benz Sales 2025

2026 Roadmap: Aggressive Expansion Ahead

Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.

Key Highlights

  • CLA Electric: To debut with the new MB.OS operating system
  • Retail Investment: ₹450 crore from dealer partners
  • Network Expansion:
    • 15 new touchpoints
    • 15 upgraded existing outlets
  • Charging Ecosystem:
    • Launch of MB.Charge Public
    • Access to 9,000+ DC fast chargers across India via a single app
Mercedes Benz Sales 2025

Sales Mix Breakdown (2025)

SegmentSales Share2025 Performance
Entry Luxury (A-Class, GLA)13%Down 20% (intentional pullback)
Core Luxury (C, E, GLC)62%Remained volume backbone
Top-End Luxury (S, Maybach, AMG)25%Grew 11%, highest revenue

GadiGarage Verdict

Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.

With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.

So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!

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