Honda Motor Company has officially unveiled a redesigned global ‘H’ logo, marking one of the most significant brand transformations in its history. Internally referred to as Honda’s “Second Founding”, this new emblem signals a clear shift toward an electric and software-driven future.
The new logo will debut on production vehicles starting 2027, aligning with Honda’s next-generation electric vehicle strategy.
Table of Contents
Design Evolution: A Return to the Beginning
Honda’s iconic ‘H’ badge has represented the brand since 1963, but the 2027 version reimagines it for a new era.
What’s Changed?
- Open, Borderless Design: The traditional rectangular frame has been removed
- Softer, Curved Lines: A more human and minimalist aesthetic
- Symbolic Meaning: The shape resembles two outstretched hands, representing openness, innovation, and customer-centric mobility
According to Honda, the design reflects a “return to the starting point” — respecting legacy while embracing future technology.

Where the New Logo Will Appear
Honda has been clear: the new emblem is not a universal replacement for existing models.
Rollout Plan
- 2024–2025: First showcased on Honda 0 Series Saloon and SUV concepts
- 2027: First production vehicles with the new logo go on sale globally
- Scope:
- All next-generation EVs
- Future Hybrid-Electric (HEV) models
The logo will also be rolled out across:
- Global dealerships
- Digital platforms
- Motorsports and brand communications
Current ICE-only models will continue with the existing badge.

Honda’s India Roadmap: What Changes for Us?
While the logo change is global, it ties directly into Honda’s India revival strategy.
2026: Facelifts & Image Rebuild
- Honda City Facelift
- Honda Elevate Facelift
- CBU Imports to test premium demand:
- Honda 0 SUV
- Honda Prelude
- Honda ZR-V
2027: The EV Breakthrough
- Honda 0 α (Alpha) SUV
- First locally manufactured Honda EV for India
- Expected to carry the new global H logo
- Long-Term Plan
- 10 new launches between 2027–2030
- Mix of EVs, hybrids, and all-new nameplates

Why the New Logo Matters
Honda’s new badge is more than a cosmetic update — it’s a visual reset.
For years, Honda has been seen as conservative in electrification. By:
- Reserving the new logo exclusively for EVs and hybrids
- Linking it directly to the Honda 0 Series
- Separating future products from legacy ICE branding
Honda is clearly repositioning itself as a tech-forward global mobility brand, not just a reliable carmaker.
GadiGarage Verdict
Honda’s new logo represents a clear line in the sand. From 2027 onward, the badge itself will tell you whether a Honda belongs to the old world of combustion or the new world of electrification.
For India, this could be the turning point Honda desperately needs to re-enter the mainstream conversation beyond the City and Amaze.
So, what do you think — does the new “outstretched hands” Honda logo look more premium and futuristic than the current badge?
Tell us your thoughts in the comments below!













