Ather Energy has achieved one of its biggest milestones yet. The company’s family-focused electric scooter, the Ather Rizta, has crossed 2 lakh sales in India—an impressive feat considering it was launched less than 20 months ago in April 2024.
What makes this achievement even more remarkable is that the last 1 lakh units were sold within just six months, showcasing the scooter’s skyrocketing popularity in the second half of 2025. With this milestone, the Rizta now contributes over 70% of Ather’s total sales, proving that Ather’s strategic shift beyond the performance-oriented 450 series has worked brilliantly.
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Why the Ather Rizta Is Selling Faster Than Ever
The Rizta has quickly become a favourite among Indian families, thanks to its focus on practicality, comfort, and reliability — qualities that many performance-centric EVs tend to overlook.
Below are the key reasons behind its rapid success.
1. Mass-Market Design That Indian Families Prefer
Unlike the sporty and aggressive styling of the Ather 450 series, the Rizta adopts a clean, simple, family-friendly design.
This design change has opened the doors to a much wider audience:
- First-time EV buyers
- Daily city commuters
- Family users needing comfort and storage
- Buyers shifting from petrol scooters
Ather has effectively expanded its reach from enthusiasts to mainstream users.
2. Multiple Variants, New Colours & Practical Range Options
The Rizta is offered in two variants — Rizta S and Rizta Z — with multiple battery choices to suit different buyers.
IDC Range Options
- 123 km
- 159 km
Ather also added:
- A new 3.7 kWh battery for the Rizta S
- A fresh Terracotta Red colour option
- Improved charging and upgraded software features
These additions have made the Rizta even more appealing for families who need dependable daily range.
3. Best-in-Segment Practicality
One of the biggest reasons behind the Rizta’s growth is its class-leading practicality.
Storage
- 56 litres total storage capacity
- 34L under-seat
- Optional 22L front frunk
Comfort
- Wide, well-cushioned seat
- Spacious floorboard
- Stable and family-oriented ride ergonomics
The Rizta offers the kind of space and comfort that Indian households look for in a primary scooter.
4. Smart Safety & Rider-Assist Features
Ather continues to equip the Rizta with advanced safety and connected features rarely found in this segment.
Key Features
- Skid Control (traction control for slippery surfaces)
- Fall Safe
- Emergency Stop Signal (ESS)
- AtherStack Pro connected suite
- New touchscreen upgrade on the Rizta Z
These rider-assist features complement the Rizta’s practical design, giving it an edge over competitors.
Ather’s Strong National Growth: North & Central India Markets Surge
The Rizta has helped Ather expand significantly beyond its southern strongholds, making major gains across northern and central India.
Market Share Growth (Q1 FY26 to Q3 FY26)
| State | Earlier Share | Current Share |
|---|---|---|
| Madhya Pradesh & Chhattisgarh | 7% | 14% |
| Punjab | 8% | 15% |
| Uttar Pradesh | 4% | 10% |
A major factor behind this rapid expansion is Ather’s growing retail footprint.
Experience Centres (as of Sep 30, 2025)
524 centres nationwide
This network growth also helped Ather cross another milestone — over 5 lakh total EV scooters sold in India.
Final Thoughts
With rising demand, family-focused practicality, and aggressive pricing, the Ather Rizta has become Ather Energy’s strongest product ever. Crossing 2 lakh units in under two years is a big indicator of how well the market has received this scooter.
So, what do you think — is the Ather Rizta now the best all-round family electric scooter in India? Tell us your thoughts in the comments below!
