The legendary Tata Sierra is finally coming back, and people across India are already excited. Even though Tata Motors has not officially opened bookings, many dealerships have started taking unofficial pre-bookings for the brand-new Sierra.

According to dealer sources, the booking amount is between ₹11,000 and ₹51,000, depending on the city and showroom. Tata Motors will reveal full details — including features and prices — on November 25th. Deliveries are expected to start in January 2026.

Three Powertrain Options Confirmed

Tata will offer the new Sierra with three types of engines, so every buyer can choose what suits them best.

1. Electric (EV) – The Premium Version

The Sierra EV will be the top-end model. It is expected to come with a bigger battery, longer driving range, and Tata’s latest EV technology.

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2. 1.5L Turbo Petrol

A new 1.5-litre turbo petrol engine will offer strong performance:

Around 168 BHP
280 Nm torque
Both manual and automatic gearboxes are likely.

3. 1.5L Diesel

A trusted 1.5-litre diesel engine (similar to the Curvv and Nexon) will be available for buyers who prefer better mileage and long-distance comfort.

Updated Design With Classic Sierra DNA

Tata has given the Sierra a modern look while keeping the touches that made the old Sierra famous.

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Design Highlights

Signature High C-Pillar: A modern twist on the old Sierra’s iconic shape
Large Glass Area: Inspired by the original Sierra
Bold and Premium Look: Strong stance with Tata’s new design language

The new Sierra will be placed between the Tata Curvv and Tata Harrier/Safari in the lineup.

Feature-Rich Cabin With Advanced Technology

The Tata Sierra is expected to be one of Tata’s most premium SUVs ever.

Key Interior Features

Triple-Screen Dashboard
- Digital instrument cluster
- Large central touchscreen
- Third screen for passenger or AC controls
Premium Interiors
- Dual-tone seats
- New center console
- Big panoramic sunroof
Safety Features
- 6 airbags (standard)
- 360-degree camera
- Level 2 ADAS (like Auto Emergency Braking, Lane Keep Assist, and more)

Expected Price and Competitors

The expected price of the Tata Sierra is ₹11 lakh to ₹20 lakh (ex-showroom).

Likely Rivals

Hyundai Creta
Kia Seltos
Maruti Grand Vitara
Honda Elevate
Mahindra XUV700

Since unofficial bookings have already started, buyers who book early may get priority delivery once the SUV officially launches in 2026.

Final Thoughts

So, what do you think — will the new Tata Sierra shake up the mid-size SUV market once again? Share your thoughts in the comments below!

Hyundai Motor Company has officially announced its return to international cricket, confirming a new Premier Partner agreement with the International Cricket Council (ICC) for the 2026–2027 cycle.

The partnership was formally announced at the iconic Narendra Modi Stadium, marking Hyundai’s comeback to the sport after nearly a decade. The move underlines the brand’s renewed focus on cricket’s massive global reach—especially in cricket-first markets like India.

Two Years, Six ICC Tournaments

Under the agreement, Hyundai will be present across six major ICC tournaments spread over the next two years. The deal ensures brand visibility across:

ICC Men’s tournaments (ODI & T20 formats)
ICC Women’s tournaments, supporting the sport’s rapid global growth
ICC U19 World Cups, connecting with younger audiences and future fans

This wide coverage gives Hyundai access to a combined global cricket audience of over 2 billion viewers.

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More Than Just Logo Placement

As an ICC Premier Partner, Hyundai’s role goes far beyond boundary boards and broadcast graphics.

Key activations include:

Exclusive matchday integrations, including high-visibility moments like the pre-match coin toss
Fan engagement zones inside stadiums and via digital platforms
Vehicle showcases featuring Hyundai’s latest models at match venues
Globally aligned campaigns, coordinated across Hyundai’s international markets

The strategy is designed to create deeper fan engagement rather than just passive brand exposure.

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Why India Is Central to Hyundai’s Cricket Push

Hyundai’s earlier ICC association between 2011 and 2015 proved highly successful, particularly in India. This renewed partnership highlights the growing importance of India in Hyundai’s global growth plans.

Commenting on the announcement, Tarun Garg, Managing Director & CEO Designate of Hyundai Motor India Limited, said the brand is preparing a 360-degree activation strategy spanning PR, digital platforms, on-ground experiences, and dealerships to maximise impact.

Expect Hyundai showrooms to double up as fan hubs once the ICC calendar kicks off in 2026.

The Bigger Picture

By aligning itself with the ICC, Hyundai is tapping into cricket’s emotional pull—especially in countries where the sport is part of everyday life rather than just entertainment. This partnership places Hyundai at the centre of cricket’s biggest moments, right when fan engagement is at its peak.

With the 2026 ICC season approaching, Hyundai’s return signals one of the largest automotive–sports partnerships of the decade.

So, what do you think — is cricket still the strongest platform for car brands to connect with Indian buyers, or are digital-first strategies taking over? Share your thoughts in the comments below!