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The Return of a legend : The New TATA Sierra (ICE & EV)

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Mohammed Bilal

Published: November 3, 2025

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Its official now – the Tata Sierra is making a grand comeback! The SUV which ruled indian roads in the 1990s is returning with modern updates. which is also known as India’s first lifestyle SUV, the sierra stood out with its bold design and now with iconic wraparound rear glass, a feature that beacame its signature.

In 2025, Tata Motors is ready to bring back this legend in indian roads once again, now with cutting-edge design, premium feautures, and both ICE and EV powertrains.

In this blog, we’ll explore everything about the new Tata Sierra — from its launch details and pricing to features and market impact.

Breaking News & Updates :

The Tata Sierra is expected to launch on November 25, 2025. The date has been confimed by Tata Motor. Sierra will arrive in two versions for both traditional and futuristic buyers.

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🔹 ICE (Internal Combustion Engine): The first variant is with 1.5L turbo-petrol engine along with diesel option for long distance enthusiasts.

🔹 EV (Electric Vehicle): The second variant is the electric Sierra which will leverage Tata’s Gen 2 EV architecture, offering impressive range, performance, and sustainability.

Strategically, the new Sierra will fill the sweet spot between the Curvv and Harrier/Safari in Tata’s SUV lineup.

It’s clearly positioned to challenge the Creta, Seltos, Grand Vitara, and Elevate, with a mix of style, tech, and reliability.

TaTa sierra

Feautres :

What’s New Inside & Out?

Design:

The new Tata Sierra looks both classic and modern at the same time. It still has that boxy shape and bold design like the old Sierra, which gives it a strong look. The famous wraparound rear glass, also called the “Alpine window,” is back again, bringing back old memories.

Along with that, the big wheel arches, LED lights, and stylish front design make it look new and attractive. Overall, Tata has given the Sierra a mix of old-school charm and modern adventure style, which makes it stand out on the road.

Technology :

When you step inside the new Tata Sierra, you’ll see one of the most advanced interiors in its class. It comes with a fully digital speedometer display, a big touchscreen in the center, and even a special screen for the front passenger, which is something new for this segment.

It also supports wireless Android Auto and Apple CarPlay, has a premium sound system, and includes many smart connected car features that make driving easier and more fun.

Safety & Comfort:

Just like other Tata cars, the new Sierra is also expected to get a 5-star safety rating from Global NCAP. It comes with Level 2 ADAS, many airbags, and 360-degree cameras for better safety. The comfort is also great — you get ventilated seats, a big sunroof, cool ambient lights, and good quality interiors that make every ride feel special.

Sales & Service Network Impact :

Tata Motors has a big sales and service network (TASS), which gives the new Sierra a strong advantage. It’s great for people who use cars for business or fleet purpose because it’s reliable and easy to maintain.

For the EV model, Tata’s EZ Charge network makes charging simple, with thousands of charging stations across India. They also have special EV zones and service centers, which gives buyers more confidence.

In terms of pricing, the ICE Sierra is expected to start around ₹15 lakh (ex-showroom) and could go up to ₹25 lakh for higher trims. The EV version will likely command a premium but still stay competitive within the mid-size SUV market.

Conclusion: A New Chapter for Indian SUVs

The comeback of Tata Sierra is not just about bringing back an old name — it’s about bringing back a legend. With its old-school design touch, modern features, and options for petrol, diesel, and electric, the new Sierra is ready to win hearts again.

As India waits for one of the biggest SUV launches of 2025, one thing is sure — the legend is back, and this time it’s stronger and smarter than before!

What do you think about the new Tata Sierra? Tell us in the comments and follow GadiGarage for more car and bike news, updates, and reviews!

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Mercedes-Benz India: Value Over Volume Strategy Drives Record Revenue

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Mohammed Bilal

Published: January 15, 2026

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Mercedes Benz India

Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.

Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.

Top-End Vehicles (TEV): The Revenue Engine

The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.

  • TEV Growth: Up 11% year-on-year
  • Sales Contribution: 25% of total Mercedes-Benz India sales
  • Key Models: S-Class, Maybach GLS, AMG performance range

AMG Leads the Charge

Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.

Mercedes Benz Look

Diesel Makes a Comeback

Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:

  • Diesel share: 43% in 2025
  • Up from: 39% in 2024

This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.

A Global First: Maybach GLS Made in India

In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.

  • Manufacturing Location: Pune
  • Price Reduction: Over ₹40 lakh
  • New Starting Price: ₹2.75 crore (ex-showroom)

Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.

Celebration Editions Launched

  • Maybach GLS Celebration Edition: ₹4.10 crore
  • EQS SUV Celebration Edition: Starting ₹1.34 crore
Mercedes Benz Car

Electric Vehicles: Luxury EVs Go Mainstream

Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.

  • EV Share of TEV Sales: 20%
  • High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
  • Top Performer: Mercedes-Benz EQS SUV

This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.

Mercedes Benz Sales 2025

2026 Roadmap: Aggressive Expansion Ahead

Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.

Key Highlights

  • CLA Electric: To debut with the new MB.OS operating system
  • Retail Investment: ₹450 crore from dealer partners
  • Network Expansion:
    • 15 new touchpoints
    • 15 upgraded existing outlets
  • Charging Ecosystem:
    • Launch of MB.Charge Public
    • Access to 9,000+ DC fast chargers across India via a single app
Mercedes Benz Sales 2025

Sales Mix Breakdown (2025)

SegmentSales Share2025 Performance
Entry Luxury (A-Class, GLA)13%Down 20% (intentional pullback)
Core Luxury (C, E, GLC)62%Remained volume backbone
Top-End Luxury (S, Maybach, AMG)25%Grew 11%, highest revenue

GadiGarage Verdict

Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.

With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.

So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!

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