Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.
Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.
Table of Contents
Top-End Vehicles (TEV): The Revenue Engine
The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.
- TEV Growth: Up 11% year-on-year
- Sales Contribution: 25% of total Mercedes-Benz India sales
- Key Models: S-Class, Maybach GLS, AMG performance range
AMG Leads the Charge
Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.
Diesel Makes a Comeback
Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:
- Diesel share: 43% in 2025
- Up from: 39% in 2024
This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.
A Global First: Maybach GLS Made in India
In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.
- Manufacturing Location: Pune
- Price Reduction: Over ₹40 lakh
- New Starting Price: ₹2.75 crore (ex-showroom)
Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.
Celebration Editions Launched
- Maybach GLS Celebration Edition: ₹4.10 crore
- EQS SUV Celebration Edition: Starting ₹1.34 crore
Electric Vehicles: Luxury EVs Go Mainstream
Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.
- EV Share of TEV Sales: 20%
- High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
- Top Performer: Mercedes-Benz EQS SUV
This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.
2026 Roadmap: Aggressive Expansion Ahead
Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.
Key Highlights
- CLA Electric: To debut with the new MB.OS operating system
- Retail Investment: ₹450 crore from dealer partners
- Network Expansion:
- 15 new touchpoints
- 15 upgraded existing outlets
- Charging Ecosystem:
- Launch of MB.Charge Public
- Access to 9,000+ DC fast chargers across India via a single app
Sales Mix Breakdown (2025)
| Segment | Sales Share | 2025 Performance |
|---|---|---|
| Entry Luxury (A-Class, GLA) | 13% | Down 20% (intentional pullback) |
| Core Luxury (C, E, GLC) | 62% | Remained volume backbone |
| Top-End Luxury (S, Maybach, AMG) | 25% | Grew 11%, highest revenue |
GadiGarage Verdict
Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.
With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.
So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!
