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New Year Bonanza: Tata Motors Announces Discounts up to ₹85,000 for January 2026

Mohammed Bilal Avatar

Mohammed Bilal

Published: January 14, 2026

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Tata Motors

Tata Motors has kicked off January 2026 with a strong New Year sales push, rolling out discounts of up to ₹85,000 across its passenger vehicle lineup. These offers are primarily aimed at clearing MY2025 stock while boosting showroom footfalls early in the calendar year.

The biggest beneficiary this month is the Altroz (pre-facelift), followed closely by Tata’s flagship SUVs — the Harrier and Safari.

Tata Motors Discount Summary – January 2026

ModelMaximum BenefitsOffer Structure
Altroz (Pre-facelift)Up to ₹85,000Cash + Exchange
Harrier (Diesel)Up to ₹75,000₹25k Cash + ₹50k Exchange/Scrappage
Safari (Diesel)Up to ₹75,000₹25k Cash + ₹50k Exchange/Scrappage
NexonUp to ₹50,000₹10k Cash + ₹20k Exchange + ₹20k Loyalty
CurvvUp to ₹40,000₹20k Cash + ₹20k Exchange
Punch (Outgoing MY2025)Up to ₹40,000₹5k Cash + ₹15k Exchange + ₹20k Loyalty
Tiago / TigorUp to ₹35,000₹15k Cash + ₹20k Exchange
Altroz (Facelift)Up to ₹25,000Flat benefit
Tata Harrier

Flagship SUVs: Harrier & Safari Get Big Benefits

The diesel variants of the Tata Harrier and Safari are seeing discounts of up to ₹75,000, making January one of the best times to buy these SUVs.

  • Benefits are highest on higher trims
  • MY2025 stock only
  • Recently launched 1.5L turbo-petrol variants (170 PS) carry smaller introductory offers

Volume Drivers: Nexon & Punch

Tata Nexon

India’s best-selling compact SUV continues to attract buyers with benefits up to ₹50,000, applicable on:

Read Also

  • Turbo-petrol
  • Diesel
  • 100hp CNG variants

Tata Punch

With the 2026 Punch Facelift now launched, Tata dealers are aggressively clearing outgoing stock:

  • Discounts up to ₹40,000
  • Makes the MY2025 Punch one of the best value micro-SUVs right now
Tata Altroz

Hatchbacks & Sedans: Altroz, Tiago & Tigor

Altroz Strategy Explained

  • Pre-facelift Altroz: Massive ₹85,000 discount (highest in Tata lineup)
  • Facelifted Altroz: Flat ₹25,000 benefit

Tiago & Tigor

  • Discounts up to ₹35,000
  • Base Tiago XE variant usually excluded
Tata Curvv

Tata Curvv: First Major Discount

Despite being a newer launch, the Tata Curvv coupe-SUV is now available with ₹40,000 off on MY2025 units. This move is clearly aimed at increasing adoption of the coupe-SUV body style in the mid-size segment.

Buyer’s Note (Important)

  • Discounts vary by city, dealer, stock availability
  • Exchange and scrappage benefits depend on vehicle condition
  • Visiting multiple dealerships can unlock better insurance and accessory deals, further reducing the on-road price

GadiGarage Verdict

If you’re planning to buy a Tata car, January 2026 is one of the strongest buying windows — especially for the Altroz (pre-facelift) and diesel Harrier/Safari. With discounts touching ₹85,000, the value proposition is hard to ignore.

So, what’s your pick — the heavily discounted Altroz, or the outgoing Punch at a bargain price?
Tell us your thoughts in the comments below!

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Mercedes-Benz India: Value Over Volume Strategy Drives Record Revenue

Mohammed Bilal Avatar

Mohammed Bilal

Published: January 15, 2026

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Mercedes Benz India

Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.

Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.

Top-End Vehicles (TEV): The Revenue Engine

The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.

  • TEV Growth: Up 11% year-on-year
  • Sales Contribution: 25% of total Mercedes-Benz India sales
  • Key Models: S-Class, Maybach GLS, AMG performance range

AMG Leads the Charge

Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.

Mercedes Benz Look

Diesel Makes a Comeback

Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:

  • Diesel share: 43% in 2025
  • Up from: 39% in 2024

This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.

A Global First: Maybach GLS Made in India

In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.

  • Manufacturing Location: Pune
  • Price Reduction: Over ₹40 lakh
  • New Starting Price: ₹2.75 crore (ex-showroom)

Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.

Celebration Editions Launched

  • Maybach GLS Celebration Edition: ₹4.10 crore
  • EQS SUV Celebration Edition: Starting ₹1.34 crore
Mercedes Benz Car

Electric Vehicles: Luxury EVs Go Mainstream

Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.

  • EV Share of TEV Sales: 20%
  • High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
  • Top Performer: Mercedes-Benz EQS SUV

This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.

Mercedes Benz Sales 2025

2026 Roadmap: Aggressive Expansion Ahead

Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.

Key Highlights

  • CLA Electric: To debut with the new MB.OS operating system
  • Retail Investment: ₹450 crore from dealer partners
  • Network Expansion:
    • 15 new touchpoints
    • 15 upgraded existing outlets
  • Charging Ecosystem:
    • Launch of MB.Charge Public
    • Access to 9,000+ DC fast chargers across India via a single app
Mercedes Benz Sales 2025

Sales Mix Breakdown (2025)

SegmentSales Share2025 Performance
Entry Luxury (A-Class, GLA)13%Down 20% (intentional pullback)
Core Luxury (C, E, GLC)62%Remained volume backbone
Top-End Luxury (S, Maybach, AMG)25%Grew 11%, highest revenue

GadiGarage Verdict

Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.

With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.

So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!

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