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Maruti Suzuki Victoris Crowned Indian Car of the Year (ICOTY) 2026

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Mohammed Bilal

Published: December 21, 2025

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Maruti Suzuki Victoris

The Maruti Suzuki Victoris has claimed the highest honour in the Indian automotive industry, winning the Indian Car of the Year (ICOTY) 2026 title. In a year packed with major launches, electrification milestones, and technology-led upgrades, the Victoris stood out for delivering the most well-rounded package for Indian buyers.

The jury recognised the Victoris for its strong blend of efficiency, modern features, comfort, and value for money — key factors that continue to define success in India’s mass-market premium space.

Maruti Suzuki Victoris Front Look

ICOTY 2026 Overall Results

RankModelCategory
WinnerMaruti Suzuki VictorisICOTY 2026 (Overall)
1st Runner-upSkoda KylaqICOTY 2026 (Overall)
2nd Runner-upMahindra XEV 9eICOTY 2026 (Overall)

The final standings underline how closely fought the 2026 edition was, with strong representation from both ICE and electric vehicles.

Maruti Suzuki Victoris Back Look

Finalists: A Highly Competitive Line-Up

The Victoris emerged on top from an impressive shortlist that represented the best of the 2025 automotive calendar:

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  • Hyundai Creta Electric
  • Hyundai Venue
  • Kia Carens Clavis EV
  • Kia Syros
  • Mahindra XEV 9e
  • Skoda Kylaq
  • Tata Harrier EV

This mix of EVs, SUVs, and updated mainstream models made ICOTY 2026 one of the toughest editions in recent years.

Maruti Suzuki Victoris Side look

Why the Victoris Won ICOTY 2026

According to the jury, the Victoris excelled by striking a balance that few competitors managed.

Key Strengths Highlighted by the Jury

  • Contemporary yet practical design
  • Comfortable ride quality tuned for Indian roads
  • Strong fuel efficiency and ownership economics
  • Useful technology and safety features
  • Competitive pricing and low running costs

Rather than excelling in just one area, the Victoris performed consistently well across all evaluation parameters — a quality that ultimately tipped the scales in its favour.

Maruti Suzuki Victoris Upper look

How ICOTY Winners Are Decided

The ICOTY award is decided by a panel of 20 senior automotive journalists from India’s leading publications.

Judging Criteria

  • Styling and design appeal
  • Performance and comfort
  • Fuel efficiency / energy consumption
  • Technical innovation and safety
  • Value for money for Indian consumers

Each juror follows a structured scoring system to ensure fairness, independence, and transparency throughout the evaluation process.

Maruti Suzuki Victoris look

ICOTY 2026: The Triple Crown Winners

Alongside the Victoris’s overall win, the ceremony also celebrated excellence in specialised categories:

  • ICOTY 2026 (Overall): Maruti Suzuki Victoris
  • Green Car of the Year: Mahindra XEV 9e
  • Premium Car of the Year: Volkswagen Golf GTI

This result marks Maruti Suzuki’s return to the top after the Mahindra Thar Roxx claimed the title in 2025, reaffirming the brand’s dominance in the mass-market and premium-mainstream segments.

So, what do you think — does the Maruti Suzuki Victoris truly deserve the ICOTY 2026 crown, or would you have picked the Kylaq or XEV 9e instead? Share your thoughts in the comments below!

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Hyundai Returns to the Pitch: Confirmed as ICC Premier Partner for 2026–2027

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Mohammed Bilal

Published: December 24, 2025

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Hyundai ICC Premier Partner

Hyundai Motor Company has officially announced its return to international cricket, confirming a new Premier Partner agreement with the International Cricket Council (ICC) for the 2026–2027 cycle.

The partnership was formally announced at the iconic Narendra Modi Stadium, marking Hyundai’s comeback to the sport after nearly a decade. The move underlines the brand’s renewed focus on cricket’s massive global reach—especially in cricket-first markets like India.

Two Years, Six ICC Tournaments

Under the agreement, Hyundai will be present across six major ICC tournaments spread over the next two years. The deal ensures brand visibility across:

  • ICC Men’s tournaments (ODI & T20 formats)
  • ICC Women’s tournaments, supporting the sport’s rapid global growth
  • ICC U19 World Cups, connecting with younger audiences and future fans

This wide coverage gives Hyundai access to a combined global cricket audience of over 2 billion viewers.

More Than Just Logo Placement

As an ICC Premier Partner, Hyundai’s role goes far beyond boundary boards and broadcast graphics.

Key activations include:

  • Exclusive matchday integrations, including high-visibility moments like the pre-match coin toss
  • Fan engagement zones inside stadiums and via digital platforms
  • Vehicle showcases featuring Hyundai’s latest models at match venues
  • Globally aligned campaigns, coordinated across Hyundai’s international markets

The strategy is designed to create deeper fan engagement rather than just passive brand exposure.

Hyundai ICC Premier Partner

Why India Is Central to Hyundai’s Cricket Push

Hyundai’s earlier ICC association between 2011 and 2015 proved highly successful, particularly in India. This renewed partnership highlights the growing importance of India in Hyundai’s global growth plans.

Commenting on the announcement, Tarun Garg, Managing Director & CEO Designate of Hyundai Motor India Limited, said the brand is preparing a 360-degree activation strategy spanning PR, digital platforms, on-ground experiences, and dealerships to maximise impact.

Expect Hyundai showrooms to double up as fan hubs once the ICC calendar kicks off in 2026.

The Bigger Picture

By aligning itself with the ICC, Hyundai is tapping into cricket’s emotional pull—especially in countries where the sport is part of everyday life rather than just entertainment. This partnership places Hyundai at the centre of cricket’s biggest moments, right when fan engagement is at its peak.

With the 2026 ICC season approaching, Hyundai’s return signals one of the largest automotive–sports partnerships of the decade.

So, what do you think — is cricket still the strongest platform for car brands to connect with Indian buyers, or are digital-first strategies taking over? Share your thoughts in the comments below!

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