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Mini Cooper Convertible Sold Out Within 24 Hours of India Launch

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Mohammed Bilal

Published: December 21, 2025

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Mini Cooper Convertible

The all-new Mini Cooper Convertible has made a sensational entry into the Indian market. Launched on December 12, 2025, at an ex-showroom price of ₹58.50 lakh, the entire first allocation of this CBU (Completely Built Unit) model was fully sold out within just 24 hours — an exceptional achievement in a market dominated by SUVs.

Following the overwhelming response, Mini India has already opened bookings for the second batch, with customer deliveries expected to begin in early 2026.

Mini Cooper Convertible Driving

Why the Mini Convertible’s Instant Sell-Out Matters

Convertibles are a niche segment in India, and quick sell-outs are extremely rare — especially at this price point. The Mini Cooper Convertible’s success highlights a growing demand for lifestyle-focused, fun-to-drive luxury cars, where design and driving experience matter as much as practicality.

It is currently India’s most affordable luxury convertible, which plays a major role in its strong appeal.

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Mini Cooper Convertible Back Look

Engine, Performance, and Driving Character

Under the bonnet, the Mini Cooper Convertible packs serious performance credentials, staying true to Mini’s sporty DNA.

Powertrain Details

  • Engine: 2.0-litre, 4-cylinder TwinPower Turbo petrol
  • Power: 204 hp (201 bhp)
  • Torque: 300 Nm
  • Gearbox: 7-speed dual-clutch automatic (DCT)
  • 0–100 km/h: 6.9 seconds
  • Top Speed: ~237–240 km/h
  • Claimed Efficiency: 16.82 km/l

This combination ensures the Convertible is not just about looks — it delivers genuine driver engagement as well.

Electric Soft-Top: The Star of the Show

The signature fabric soft-top roof is the heart of the Mini Convertible experience.

Roof Operation

  • Fully opens in: 18 seconds
  • Fully closes in: 15 seconds
  • Operational speed: Up to 30 km/h
  • Sunroof mode: Slides back up to 40 cm at any speed

This flexibility allows drivers to enjoy open-top motoring even during short city drives, not just highway cruising.

Mini Cooper Convertible Interiors

Interior: Minimalist Design Meets High-End Tech

Inside, the Mini Convertible blends retro character with cutting-edge technology.

Key Cabin Highlights

  • 9.4-inch circular OLED touchscreen (infotainment + instrument display)
  • Mini Intelligent Personal Assistant (voice control)
  • Harman Kardon premium sound system
  • Electrically adjustable seats with driver massage function
  • Head-up display
  • Mini Digital Key Plus (smartphone-based access)

The cabin focuses on driver experience rather than rear-seat space — exactly what buyers in this segment expect.

Mini Cooper Convertible Interiors

What This Says About the Indian Market

Despite the SUV boom, the Mini Cooper Convertible’s rapid sell-out proves there is a strong enthusiast base for niche luxury cars in India. Buyers are increasingly willing to pay a premium for design, exclusivity, and emotional appeal, especially when backed by a global brand like MINI.

Commenting on the response, Hardeep Singh Brar, President and CEO of BMW Group India, noted that the demand reflects how strongly Indian buyers connect with Mini’s design-led, fun-to-drive philosophy.

What Happens Next?

  • Second batch bookings are now open
  • Deliveries expected from early 2026
  • Limited allocations mean waiting periods are likely

For buyers who missed the first batch, acting early on the next allocation will be key.

So, what do you think — does the Mini Cooper Convertible’s instant sell-out prove there’s room for more lifestyle cars in India, or is this still a niche success story? Share your thoughts in the comments below!

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Mercedes-Benz India: Value Over Volume Strategy Drives Record Revenue

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Mohammed Bilal

Published: January 15, 2026

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Mercedes Benz India

Mercedes-Benz India has wrapped up calendar year 2025 with its highest-ever annual revenue, proving that chasing value can matter more than chasing volume in the luxury car business.

Despite delivering 19,007 units, slightly lower than 19,565 units in 2024 (a 2.85% dip), Mercedes successfully pushed higher-margin products, taking India into the Top 5 global markets for Mercedes-Maybach for the first time.

Top-End Vehicles (TEV): The Revenue Engine

The biggest contributor to Mercedes-Benz India’s record revenue was its Top-End Vehicle (TEV) portfolio—cars priced above ₹1.5 crore.

  • TEV Growth: Up 11% year-on-year
  • Sales Contribution: 25% of total Mercedes-Benz India sales
  • Key Models: S-Class, Maybach GLS, AMG performance range

AMG Leads the Charge

Mercedes-AMG recorded a massive 34% growth in 2025. Strong demand for high-performance SUVs and sedans such as the G-Class, GLE 53, and GLC 43 drove this surge.

Mercedes Benz Look

Diesel Makes a Comeback

Following GST 2.0 adjustments in September 2024, diesel vehicles rebounded sharply:

  • Diesel share: 43% in 2025
  • Up from: 39% in 2024

This highlights continued trust in Mercedes’ diesel powertrains among long-distance and luxury SUV buyers.

A Global First: Maybach GLS Made in India

In a landmark move, India became the only market outside the US to locally manufacture the Mercedes-Maybach GLS.

  • Manufacturing Location: Pune
  • Price Reduction: Over ₹40 lakh
  • New Starting Price: ₹2.75 crore (ex-showroom)

Local assembly has significantly reduced waiting periods while making ultra-luxury SUVs more accessible to Indian buyers.

Celebration Editions Launched

  • Maybach GLS Celebration Edition: ₹4.10 crore
  • EQS SUV Celebration Edition: Starting ₹1.34 crore
Mercedes Benz Car

Electric Vehicles: Luxury EVs Go Mainstream

Mercedes-Benz India’s BEV portfolio grew by 12% in 2025.

  • EV Share of TEV Sales: 20%
  • High-End EV Focus: 70% of EVs sold were priced between ₹1.25 crore and ₹3.1 crore
  • Top Performer: Mercedes-Benz EQS SUV

This clearly shows that Indian luxury EV buyers are skipping entry-level options and moving straight to flagship models.

Mercedes Benz Sales 2025

2026 Roadmap: Aggressive Expansion Ahead

Mercedes-Benz India has outlined a busy 2026 with 12 new launches planned.

Key Highlights

  • CLA Electric: To debut with the new MB.OS operating system
  • Retail Investment: ₹450 crore from dealer partners
  • Network Expansion:
    • 15 new touchpoints
    • 15 upgraded existing outlets
  • Charging Ecosystem:
    • Launch of MB.Charge Public
    • Access to 9,000+ DC fast chargers across India via a single app
Mercedes Benz Sales 2025

Sales Mix Breakdown (2025)

SegmentSales Share2025 Performance
Entry Luxury (A-Class, GLA)13%Down 20% (intentional pullback)
Core Luxury (C, E, GLC)62%Remained volume backbone
Top-End Luxury (S, Maybach, AMG)25%Grew 11%, highest revenue

GadiGarage Verdict

Mercedes-Benz India’s 2025 strategy makes one thing clear: India is no longer just a volume market—it’s a serious luxury hub. By prioritizing Maybachs, AMGs, and high-end EVs, Mercedes has protected margins while reinforcing its top-tier brand image.

With BMW narrowing the sales gap, the battle ahead won’t be about numbers alone—it will be about who owns the ultra-luxury customer.

So, what do you think — does the ₹40 lakh price cut make the locally built Maybach GLS irresistible, or do you still prefer the exclusivity of a full CBU import?
Tell us your thoughts in the comments below!

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