2025 Tata Sierra Launched: Bookings Open & Prices Revealed

Tata Motors has officially launched the highly awaited 2025 Tata Sierra, marking one of the brand’s biggest SUV comebacks in India. Priced between ₹11.49 lakh and ₹21.29 lakh (ex-showroom), the reborn Sierra arrives with a premium design, multiple engine choices, and a wide variant lineup to take on India’s most competitive SUV segment.

Bookings are now open nationwide, with deliveries set to begin soon.

Bookings & Delivery Timeline

Tata Motors is accepting online and showroom bookings across India.

Booking Amount: ₹21,000
Deliveries Start: January 15, 2026
Initial Priority: Higher variants likely to be delivered first due to strong early demand

How to Book the Tata Sierra

Online:
Visit Tata Motors’ official website → Choose variant → Select colour & engine → Pick dealership → Pay token amount.

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Offline:
Walk into any Tata showroom → Select your preferred configuration → Complete booking with the token amount.

Waiting periods will vary based on engine, city, and variant choices as demand builds up.

Engine Options: A Versatile 1.5-Litre Lineup

The new Sierra offers three 1.5-litre engine choices, each catering to different types of buyers:

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1.5L NA Petrol – Smooth and efficient for daily use
1.5L Turbo-Petrol – More powerful, for performance-focused customers
1.5L Diesel – Ideal for long-distance and highway users

Both manual and automatic options are available across several variants.

Variant-Wise Price List (Ex-Showroom)

1.5L NA Petrol

Variant	MT	AT
Smart +	₹11.49 lakh	—
Pure	₹12.99 lakh	₹14.49 lakh
Pure +	₹14.49 lakh	₹15.99 lakh
Adventure	₹15.29 lakh	₹16.79 lakh
Adventure +	₹15.99 lakh	—
Accomplished	₹17.99 lakh	—

1.5L Turbo-Petrol

Variant	MT	AT
Adventure +	—	₹17.99 lakh
Accomplished	—	₹19.99 lakh
Accomplished +	—	₹20.99 lakh

1.5L Diesel

Variant	MT	AT
Smart +	₹12.99 lakh	—
Pure	₹14.49 lakh	₹15.99 lakh
Pure +	₹15.99 lakh	₹17.49 lakh
Adventure	₹16.49 lakh	—
Adventure +	₹17.19 lakh	₹18.49 lakh
Accomplished	₹18.99 lakh	₹19.99 lakh
Accomplished +	₹20.29 lakh	₹21.29 lakh

Where the Sierra Competes

With its bold new design and multiple powertrains, the 2025 Sierra enters a segment filled with top performers like:

Hyundai Creta
Kia Seltos
Maruti Grand Vitara
Toyota Hyryder
VW Taigun
Skoda Kushaq
Honda Elevate
Maruti Victoris

The Sierra aims to stand out as a premium yet value-rich alternative with its modern styling and wide variant spread.

So, what do you think — does the new Tata Sierra offer enough value to challenge segment leaders like the Creta and Seltos? Tell us in the comments below!

Hyundai Motor Company has officially announced its return to international cricket, confirming a new Premier Partner agreement with the International Cricket Council (ICC) for the 2026–2027 cycle.

The partnership was formally announced at the iconic Narendra Modi Stadium, marking Hyundai’s comeback to the sport after nearly a decade. The move underlines the brand’s renewed focus on cricket’s massive global reach—especially in cricket-first markets like India.

Two Years, Six ICC Tournaments

Under the agreement, Hyundai will be present across six major ICC tournaments spread over the next two years. The deal ensures brand visibility across:

ICC Men’s tournaments (ODI & T20 formats)
ICC Women’s tournaments, supporting the sport’s rapid global growth
ICC U19 World Cups, connecting with younger audiences and future fans

This wide coverage gives Hyundai access to a combined global cricket audience of over 2 billion viewers.

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More Than Just Logo Placement

As an ICC Premier Partner, Hyundai’s role goes far beyond boundary boards and broadcast graphics.

Key activations include:

Exclusive matchday integrations, including high-visibility moments like the pre-match coin toss
Fan engagement zones inside stadiums and via digital platforms
Vehicle showcases featuring Hyundai’s latest models at match venues
Globally aligned campaigns, coordinated across Hyundai’s international markets

The strategy is designed to create deeper fan engagement rather than just passive brand exposure.

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Why India Is Central to Hyundai’s Cricket Push

Hyundai’s earlier ICC association between 2011 and 2015 proved highly successful, particularly in India. This renewed partnership highlights the growing importance of India in Hyundai’s global growth plans.

Commenting on the announcement, Tarun Garg, Managing Director & CEO Designate of Hyundai Motor India Limited, said the brand is preparing a 360-degree activation strategy spanning PR, digital platforms, on-ground experiences, and dealerships to maximise impact.

Expect Hyundai showrooms to double up as fan hubs once the ICC calendar kicks off in 2026.

The Bigger Picture

By aligning itself with the ICC, Hyundai is tapping into cricket’s emotional pull—especially in countries where the sport is part of everyday life rather than just entertainment. This partnership places Hyundai at the centre of cricket’s biggest moments, right when fan engagement is at its peak.

With the 2026 ICC season approaching, Hyundai’s return signals one of the largest automotive–sports partnerships of the decade.

So, what do you think — is cricket still the strongest platform for car brands to connect with Indian buyers, or are digital-first strategies taking over? Share your thoughts in the comments below!