BMW India has refreshed the 5 Series Long Wheelbase (LWB) with premium feature additions, while keeping the ex-showroom price unchanged at ₹73.35 lakh. With rivals like the Mercedes-Benz E-Class, Audi A6, and Lexus ES in its crosshairs, BMW’s latest update boosts value without increasing cost — a strategic move in the competitive luxury sedan market.

Panorama Glassroof Sky Lounge: A Major Cabin Upgrade

The standout feature of the 2025 update is the introduction of the Panorama Glassroof Sky Lounge, a luxury addition aimed at enhancing cabin ambience.

Key highlights:

Unique printed pattern integrated into the glass
Embedded LED lighting that syncs with ambient lighting
Dynamic color transitions based on driving modes
Significantly brighter and more spacious visual experience, especially for rear passengers

With the LWB variant already known for superior rear-seat comfort, the Sky Lounge elevates the experience further, giving the cabin a lounge-like, premium feel.

Read Also

Hyundai Returns to the Pitch: Confirmed as ICC Premier Partner for 2026–2027

Enhanced Safety with Driving Assistant Plus

BMW has also upgraded the sedan with Driving Assistant Plus, the brand’s advanced active safety package.

New safety features include:

Lane-Change Warning
Front Collision Warning
Rear Collision Warning
Cross-Traffic Warning

A major addition is Active Cruise Control with Stop & Go, which:

Read Also

Tata Motors: The 2.5 Lakh EV Sales Milestone & Future Roadmap

Maintains safe distance automatically
Can bring the car to a complete stop
Resumes driving without driver input

All functionalities are controlled via dedicated steering-mounted switchgear, improving ease of use during everyday commutes.

No Mechanical Changes: Same Strong Turbo-Petrol Setup

BMW has retained the reliable and refined 530Li M Sport LWB powertrain.

Engine & Performance:

2.0-litre turbo-petrol with 48V mild-hybrid support
258 hp + 11 hp electric boost
400 Nm + 25 Nm electric torque boost
0–100 km/h in 6.5 seconds
Top speed of 250 km/h

Paired with an 8-speed Steptronic automatic transmission and rear-wheel drive, the powertrain continues to deliver a smooth, responsive, and luxurious driving experience.

Premium Cabin Features Continue

The update does not alter the core luxury cabin package — and that’s a good thing, considering the 5 Series LWB already offers one of the most premium interiors in its segment.

Key existing features that remain:

Dual-tone vegan leather upholstery
Ventilated, electrically adjustable front seats
Four-zone climate control
BMW Live Cockpit Plus (dual-screen layout)
18-speaker, 655-watt Bowers & Wilkins audio system
BMW Digital Key Plus
ConnectedDrive suite with remote functions

The combination of these features, along with the new Sky Lounge and Driving Assistant Plus, significantly boosts the car’s value proposition.

Final Thoughts

By adding two major luxury and safety upgrades without increasing the price, BMW has strengthened the 5 Series LWB’s position as one of the most compelling chauffeur-driven sedans in India.

So, what do you think — does the updated 5 Series LWB now outshine the new-gen Mercedes E-Class? Tell us in the comments below!

Hyundai Motor Company has officially announced its return to international cricket, confirming a new Premier Partner agreement with the International Cricket Council (ICC) for the 2026–2027 cycle.

The partnership was formally announced at the iconic Narendra Modi Stadium, marking Hyundai’s comeback to the sport after nearly a decade. The move underlines the brand’s renewed focus on cricket’s massive global reach—especially in cricket-first markets like India.

Two Years, Six ICC Tournaments

Under the agreement, Hyundai will be present across six major ICC tournaments spread over the next two years. The deal ensures brand visibility across:

ICC Men’s tournaments (ODI & T20 formats)
ICC Women’s tournaments, supporting the sport’s rapid global growth
ICC U19 World Cups, connecting with younger audiences and future fans

This wide coverage gives Hyundai access to a combined global cricket audience of over 2 billion viewers.

Read Also

Tata Motors: The 2.5 Lakh EV Sales Milestone & Future Roadmap

More Than Just Logo Placement

As an ICC Premier Partner, Hyundai’s role goes far beyond boundary boards and broadcast graphics.

Key activations include:

Exclusive matchday integrations, including high-visibility moments like the pre-match coin toss
Fan engagement zones inside stadiums and via digital platforms
Vehicle showcases featuring Hyundai’s latest models at match venues
Globally aligned campaigns, coordinated across Hyundai’s international markets

The strategy is designed to create deeper fan engagement rather than just passive brand exposure.

Read Also

New-Gen Renault Duster: Design Details and Launch Timeline

Why India Is Central to Hyundai’s Cricket Push

Hyundai’s earlier ICC association between 2011 and 2015 proved highly successful, particularly in India. This renewed partnership highlights the growing importance of India in Hyundai’s global growth plans.

Commenting on the announcement, Tarun Garg, Managing Director & CEO Designate of Hyundai Motor India Limited, said the brand is preparing a 360-degree activation strategy spanning PR, digital platforms, on-ground experiences, and dealerships to maximise impact.

Expect Hyundai showrooms to double up as fan hubs once the ICC calendar kicks off in 2026.

The Bigger Picture

By aligning itself with the ICC, Hyundai is tapping into cricket’s emotional pull—especially in countries where the sport is part of everyday life rather than just entertainment. This partnership places Hyundai at the centre of cricket’s biggest moments, right when fan engagement is at its peak.

With the 2026 ICC season approaching, Hyundai’s return signals one of the largest automotive–sports partnerships of the decade.

So, what do you think — is cricket still the strongest platform for car brands to connect with Indian buyers, or are digital-first strategies taking over? Share your thoughts in the comments below!